ImageCare's Research Team is adept at measuring current
marketplace interests, opinions and priorities. We unearth critical
data right from the source: the customer, decision-maker or key influencer.
ImageCare employs Exploratory Research to assess the
state of the market, and it serves as the basis for all future marketing
initiatives. By testing concepts with the very audience our clients
are targeting, our findings foresee potential constraints and opportunities,
drivers and priorities, before implementation.
After implementation, we utilize Confirmational Research
to help clients gauge the effectiveness of a particular marketing campaign.
We evaluate the need to increase or decrease campaign expenditures by
determining customer attitudes and marketplace reactions.